What is Blue Apron?
Founded in August 2012 by Matt Wadiak, Matt Salzberg, and Ilia Papas, Blue Apron Inc. is a private meal delivery service in the United States of America. It provides customers with weekly pre-proportioned meals all across the United States and also provides the recipes to its subscribers online. The company easily provides 8 million meals per month all over the country. It comes under the Online Food Ordering Industry and its headquarters are placed in New York City, U.S.A. Matt Wadiak is the CEO, Matt Salzberg is the COO and Ilia Papas is the CTO of the company.
Blue Apron Mission
With a catchy tagline, ‘Food is better when you start from Scratch’ Blue Apron, guarantees freshness and incredible ingredients. Their mission is to make incredible home cooking accessible to everyone. They do so by following the following steps:
- They work with their own fisheries to source only sustainable seafood, and all of their fish and shellfish are apparently rated “Best Choice” or “Good Alternative” by the Monterey Bay Aquarium Seafood Watch, who they partnered closely with to develop their standards.
- They believe in using regenerative farming practices that keep the soil healthy even for future generations.
- They work directly with artisanal purveyors and hundreds of family run-in farms that support sustainable practices.
- They believe in protecting natural resources and encourage biodiversity.
- They believe in planning their meals in advance to prevent spoilage of food.
- Their Chefs and Farmers work together and make food more sustainable and recipes more delicious.
- They send their customers high-quality food at a better value.
- The Customer then cooks with perfectly proportioned ingredients and recipes Blue Apron provides online.
Blue Apron Delivery
- Farm fresh seasonal produce
- Meat with no added hormones
- Sustainably sourced seafood
- And other ingredients (Depending on what the customer needs.)
Their starting service rate is $8.74. The customers can cancel their orders anytime they want as Blue Apron provides no such prior commitments. The delivery will also be brought whenever it is convenient to the customer. They also claim that ingredients are carefully packaged in a refrigerated box so that the food stays fresh even if the customer is not home when they deliver.
They deliver nationwide to most addresses according to their website. They deliver from Tuesday-Friday in most locations and Monday and Saturday deliveries are made in some select locations and all their deliveries are free. They also claim to accommodate a variety of dietary preferences. Customers who are vegetarians, pescetarians, or if they don’t eat red meat, fish, shellfish, pork, or lamb. They personalize the customer menu each week based on their preferences. All of the Blue Apron boxes are assembled in the same processing facility. They, however, do not recommend people who have food allergies to choose Blue Apron.
Blue Apron Sign in is pretty simple. The customers just need to go to the official website and get started by providing their email IDs and then creating a login password. They can also register via Facebook.
Blue Apron Food Plans and Blue Apron Menu
Blue Apron mainly provide with two food plans for their customers. They are the Two-Person Plan and The Family Plan.
The Two-Person Plan: This plan provides recipes to the customers who require making food for two people. Each week, Blue Apron will upload 3 recipes on their website for the customers to watch, learn, cook and serve. The weekly cost is $59.94 and the plan can be canceled anytime since Blue Apron makes no such commitments. And the shipping is free. On the week of January 9th, Food Apron is providing recipes for Bucatini Pasta Bolognese with Brussel Sprouts, Chicken Paillard with Potato, Fennel and Meyer Lemon Sauce, Lemon Carper Catfish with Spiced Lentils and Collard Greens, Mushroom and Spinach Stromboli with Fresh Mozzarella and Tomato Sauce, Sweet Potato and Green Chile Quesadillas and Spicy Korean Rice cakes with Yu-Choy and Soft boiled eggs.
The Family Plan: This plan provides family style meals to the customers and it serves four people. Each week, Blue Apron will upload 2 recipes on their website for the customers to watch, learn, cook and serve. The weekly cost is $69.92 and the plan can be canceled anytime since Blue Apron makes no such commitments. And the shipping is free. On the week of January 9th, Food Apron is providing recipes for Za’atar Chicken Souvlaki with Tahini-Yogurt Sauce and Roasted Potatoes, Crispy Salmon with Roasted Broccoli and Meyer Lemon Aioli, Italian Meatloaf with Cauliflower and Fregola Sarda Pasta and Chipotle-Spiced Enchiladas with Mushrooms and Lime Sour Cream.
The ingredients they mainly use in their recipes are:
The Cuisines they cook are, African, American, Asian, British, Cajun Creole, Caribbean, Chinese, Eastern European, Egyptian, French, German, Greek, Indian, Italian, Japanese, Korean, Latin American, Mediterranean, Mexican, Middle Eastern, Moroccan, Nepalese, Southern, Spanish, Swedish, Thai and Vietnamese. And they create recipes based on dates (Weeks or Days) and also by Seasons (Spring, Summer, Fall, and Winter.)
Blue Apron Wines
Blue Apron has claimed to work with acclaimed vineyards to bring its customers top-quality wines at winery-direct pricing. From fruity California reds to crisp Washington whites (and everything in between), they provide incredible wines which are exclusive to Blue Apron. Blue Apron’s very own winery, Babcock Winery is located in Rita Hills, California State. And it apparently grows some most celebrated Pinot Noir grapes.
Blue Apron delivers wine to the customer’s doorstep to improve the quality of a great dinner. They believe in eliminating the middleman and do the delivery themselves besides making their own wine.
What they Deliver? They deliver 3 red wines 500 ml for $10 a bottle and $65.99 a month including shipping and taxes and they also deliver 3 white wines or seasonal rose 500 ml each for $10 a bottle and $65.99 a month including shipping and taxes. Blue Apron has custom made wine bottles that are 500 ml as opposed to the standard wine bottle which is 750 ml. The Blue Apron wine bottle is perfect to serve two during dinner. They offer customized shipping so the wine is delivered when and where the customer wants it.
Blue Apron Controversies and Acclaim
Despite being such a widespread food delivering chain, Food Apron faced its own set of issues and problems. Blue Apron had many health citations and encounters with the Richmond Police Department, where they set up a packaging and distribution setting. A two-week inspection took place by the California Division of Occupational Health and Safety in August 2015 and they penalized Blue Apron with $11,695 citing unhealthy work conditions. Ever since opening the Richmond Facility, four arrests were made because of violence or threats of violence within the facility.
On a much more different note, Blue Apron was praised for its good work by renowned Magazines and Journals
Blue Apron Reviews
Forbes stated in one of their issues that, Blue Apron delivers 5 million meals a month in just 18 months when their previous customer ship was just 500,000. Blue Apron also ordered produce worth 3 million pounds from around a 100 family run farms.
Fast Company wrote that Blue Apron gained a $135 million Series D Funding from Fidelity Management and Research Company and that it’s current value went up to $2 billion. This new development and the flow in of cash offers gives the customers an insight of just how amazingly the company is growing in strengths and numbers.
The Washington Post gushed about how Blue Apron’s Vegetable binge is helping the relatively young company build a fast and an almost cult following among people who love preparing original home-cooked meals without having to deal with the mess of shopping lists.
Eater praised Blue Apron stating that it provides a good lifestyle upgrade and is offering its subscribers well-balanced meals without the stress of having to think what to make for dinner every day. Eater wrote, “It’s the joy of cooking distilled to its essence…It’s recipe developers work with farms months in advance, creating a planting schedule that best suits their soil.”
Hayley Peterson of Business Insider wrote that Blue Apron came across as a huge surprise to her and the reason that she chose to stick with it for so long was that it changed her diet plan for the better. She claimed that she cooks with dozens of different ingredients every week, including leafy greens and vegetables, healthy grains such as farro, freekeh, and quinoa, and many other healthy ingredients she never knew actually existed!
Good Morning America anchor, Ginger Zee once stated that Blue Apron is like home for her and she would love to sell it from door to door.
Fortune praises Beth Foster, Blue Apron’s national farm sourcing manager who heads up an all-female team that is responsible for overseeing the company’s produce supply chain. She and her team look at crop data to decide when and what to grow, and they work closely with farmers in a crop-planning system that completely changes the normal retailer-grower relationship.
The Wall Street Journal wrote that Blue Apron joins the bandwagon of New York-based startups that are valued at more than $1 billion. And this is happening as the city is emerging as an important hub for venture capital investing.